Thursday, 2 February 2017

TWITTER'S PLACE IN THE USA PUBLISHING INDUSTRY


Think of a dream publishing office where the moguls gather. Every single person walking through the gate is allowed to interact with any person s/he wants.
·      They let them hear you their interaction, even jokes
·      Let you know their public persona, their liking, disliking, political opinion, pet peeves
·      Let you know what they are looking for, their #MSWL (Manuscript Wishlist)
This virtual office is Twitter!
Barring a few exceptions, most of the big shots of the USA publishing industry hang around on Twitter. Not just this, they share what they are looking for, what are the publishing trends going on. Everything- everything. It is out there in public domain. Anyone who is interested to know can simply sit quietly and gather all this information. FREE OF COST.
And therefore I say repeatedly Twitter is inevitable for any writer who is serious about getting his/her book published by a USA publishing house.
3 Thumbs Up
1- Twitter Introduction- Those few words describe to the world who you are.
2- Twitter Images- Your profile picture and your cover image. Keep your profile picture same. Your headshot is ideal. Try and use the same image on most of the platforms. You can be creative in the Cover Image. My favorites are something that represents my mood and sentiments for a given week. 
3- The Ratio of Your Followers/ Following- An account with 10K following and 10K followers is a clear sign that it's NOT a personal account. It's a business account. The way I am asking you to use Twitter is like a work place cafeteria where personal and meaningful conversations can take place. So, if you are looking to use Twitter to market or promote work, this is not the right blogpost.   

4 No-Nope-Never
1- Use Twitter As a Marketing Platform- You are reading this blog because you want to sell your book to the USA publishing market. And I am asking you NOT to use Twitter as a marketing platform. Why?
Think of Twitter as a cafeteria in a big corporate office where people gather and talk.
Now, close your eyes and imagine a scene. You are in front of: literary agents, editors, and publicists. All of them with decades of experience, they know their work in and out.
Imagine yourself physically standing there. Now, image: You have your book in your hand and you push this book in the hands of one of this people. S/he gives you an annoyed-startled look and makes a mental note of staying away from you. (If not deciding to throw you out of the office.) That is how you look when you use Twitter to promote your book. If you have to, HAVE to, put information about your book, create a separate account for the purpose. Something the fans/ bloggers of your book can follow.
And even in that account, DON’T keep writing about how awesome your book is.
Keep the conversation limited to:
  • What other people are saying about your book
  • Any development in the career of your book (if you sign a film contract and stuff)
  • If your book has a theme or social message, posts and link about that topic. (E.g. My book is against growing rape culture in India. Here is the link of my account: @YinYangSeries)

2-    Twitter Tag- When you tag someone on Twitter, think of it this way. You are tapping on someone’s shoulder in physical world. Unless you know that person, s/he is a friend/ colleague or acquaintance, would you do it? Capital no. Same goes for Twitter. Don’t tag someone unless you know him or her.
3-    Using Too Many Hashtag in a Single Tweet- When I see a tweet with 15 hashtags, I immediately know it’s a marketing tweet and I am not interested in reading it. 3-4 hashtags are fine in a Tweet, but don't flood your Tweet with hashtags. 

4-    Following people and then un-following them- It's plain and simple wrong practice. 

Kirtida Gautam is a Clinical Psychologist, Screenplay Writer, and Author of the unpublished psychological thriller I Am 16 I Can. The novel questions Juvenile Justice System of India and raises opinion AGAINST rape culture. Follow her on Twitter @KirtidaGautam and @DVInida_ 

    


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